Humectant and conditioner binding in moisture and hydrating the hair as it grows. Consumers will feel that their hair and scalp are softer

Vitamin B5 helps prevent hair loss by providing the follicles with essential nutrients. These nutrients ensure that the follicle produces strong hair. It has also been shown to result in a rapid cessation of hair loss in those at the early stages of shedding.

This is vegetable derived and provides moisture to the hair shaft and scalp. There is anecdotal evidence of micro nutritional benefits of using glycerinum. 

Presevative that has good antimicrobial efficacy against a range of microorganisms

The vasodilatory effect of arginine promotes hair growth as the nitrogen oxide generated from arginine opens the potassium channels of the cells. The blood supply to the hair root is then improves, which in turn stimulates hair growth

An anti microbial and increases the permeability of Avante ingredients.  NOT to be confused with Hydroxyethyl and Diazolidinyl Urea

GT Extract contains polyphenols and flavonoids which provides  antioxidant and anticarcinogenic properties. Other important compounds found in green tea extract are carotenoids (Vitamin A), tocopherols (Vitamin E), ascorbic acid (Vitamin C), Zinc, Selenium, Chromium and Manganese. The polyphenol within Green Tea  is called epigallocatechin gallate (EGCG) which inhibits 5-alpha reductase, blocking the formation of DHT.

Serenoa repens is a naturally occurring 5 alpha reductase (5aR) inhibitors  which decreases dihydrotestosterone (DHT) uptake by hair follicle and decrease the binding of DHT to androgenetic receptors. It works slightly differently to the Green tea blocks the receptor sites on your cell membranes that allow the absorption of DHT.

Conditioning Agent